Criteo: The true Fraudster in the Adtech Industry?
- Gotham City Research LLC
- Sep 21, 2017
- 1 min read
Last week we released Method Media Intelligence’s report on Criteo. Today, Gotham City Research is releasing its first report on Criteo, explaining why we believe that ad fraud is a material problem for Criteo, and that the MMI observations are not isolated examples.
Specifically:
Over 50% of websites using Criteo are of suspect quality
Criteo is worse than its peers based on our study of its websites
Clients can cut 50%+ spending on Criteo without hurting sales
Criteo peer: 54.8% of Criteo’s clicks have no attributable source
Industry estimates for fraudulent traffic: between 20% to 43%+
Criteo is targeting less sophisticated clients & ARPU is declining
Criteo has not disputed any of our or MMI’s specific claims
What is a suspect website: our assumptions and methodology
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Very cool article, thank you